Web Brokers Win a Major HealthCare.gov War

If the Affordable Care Act public exchange system survives Republican efforts to change the ACA, private health insurance agents and brokers may get to play a much bigger role in selling exchange plan coverage.

President Donald Trump's Centers for Medicare & Medicaid Services says it will let web broker entities that meet CMS data security standards collect HealthCare.gov enrollment information from consumers and enroll consumers directly in exchange plan coverage, and the ACA premium tax credit subsidy program, without passing the consumers on to a separate HealthCare.gov enrollment system.

May 17, 2017 | By Think Advisor